Our Content Marketing Services: Article Writing
Do You Use Articles in Your Content Marketing Plan?
Articles are short pieces of web copy (text) that promote your business as a whole, or just a specific product or
Using articles as part of your content marketing plan can prove to be a very cost effective way of boosting your
marketing efforts. The reasons are twofold:
Articles cost very little to produce (compared to most other media)
In addition, articles have a much longer “shelf life” than most other media -- while brochures and advertisements
in written media will find their way into the recycling bin fairly quickly, articles can (and do) remain on web
sites for months (or even years).
To be effective, however, you need to have multiple articles “live,” and you have to spread them out over time
(months and years), so that there is always something “fresh” about your organisation out on the
The Problem for Most Businesses
The problem for most business owners, however, is that they do not have the time to sit down and write
articles regularly ... and releasing new articles regularly is exactly what is required for article
marketing to be successful.
This is especially true for smaller organisations with a limited number of employees, who cannot afford to
neglect their other work in order to write multiple articles.
This is where the professional copywriter comes in.
Benefits for Your Business
The following are some of the benefits for YOUR organisation when you hire AlbaNZ Communications to write all
your staff can focus on other tasks
your organisation will publish
high-quality articles on a regular basis
increase your marketing reach at a reasonable rate (compared to the cost of your other marketing
the regular appearance of new articles will increase
your organisation’s brand equity
your organisation’s credibility will get a boost
you will have
24/7 marketing happening, without any face-to-face selling
articles are excellent at
pre-selling potential customers on your business ... so they are more ready to purchase when they
your organisation will be seen as a trusted expert in its niche
the reciprocation cycle (by giving first you gain your prospect’s loyalty before they even contact
Spread Your Net Wider
Obviously, you will want to publish articles on your company’s own website because they help kick-start the
reciprocation cycle mentioned above.
However, you should not publish all your articles on your own website. That would be akin to a farmer fishing from
the dam on his own farm -- there is just no way he can reach “new fish.” The challenge with this approach is that
people first have to get to your site before they can read the articles on your site.
By publishing more of your articles on authentic, dependable article directories, you will be opening up your
articles to a big number of potential new readers … who could potentially become your customers. To
return to our fishing example: This would be akin to fishing from the bank of a massive river, packed with all
kinds of fish.
Doing this will help you reach many more people … with the added potential of many more customers.
Yes, I Need Articles - What Now?
When you realise that articles need to be part of your overall marketing strategy ... but you
just don't have the time to write them, why
not outsource the job to a professional copywriter to do it for you?
Contact us today to discuss how AlbaNZ Communications can assist you with your
article marketing campaign.
Go back to Our Content Marketing Services page.