AlbaNZ Communications Ltd
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Our Content Marketing Services: Case Studies

What Is a Case Study?

A case study is a short story of how a customer used one of your products (or services) to solve a problem – and what results they achieved from using it.

It is really a before-and-after story that informs the reader about the customer's challenge before they found you ... and how using your product / service changed it all for them.

Why Use a Case Study?

The biggest value of a case study is that it tells the story from a customer's perspective (as opposed to from your company's perspective), which makes it more believable to potential customers.

It's very easy for your website to say "we are this good," but it has much more value when a customer says it. Potential customers find it more believable when your existing customers say how your products worked for them, and even more so if the two (your existing customer and the potential customer) happen to share the same niche.

Who Uses Case Studies?

According to the latest report by the North American Content Marketing Institute, successful B2B marketing professionals are using on average FIFTEEN different content marketing tactics! And case studies feature in position SIX out of 15...

Case Studies Usage

Therefore, it is safe to say that most successful B2B marketers rank case studies among their most favoured means of marketing their business!

Where to From Here?

If you think you can use case studies, or if you have already made the decision to , contact us today to discuss your options.

Go back to Our Services page.


Special Note               

How we do business has changed forever due to the internet.

In March 2013, according to I.T.U., 38% of the world population - about 2.8 bn people - use the internet.

Let us show you how your organisation can utilise the internet to its maximum potential to reach your customers!