AlbaNZ Communications Ltd
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Strategic Site Audits

Does Your Website Work as Well as It Could?

During the last couple of years people's buying behaviours changed drastically ... and it continues to change. At an unprecedented rate.

Nowadays people are constantly "connected." In the past, you had to go home and sit down in front of your (desktop) computer before you could read your email or get onto the internet.

But the proliferation of smartphones and tablet computers make it possible for people to "be online" (or at least have the ability to be online) constantly.

This has lead (and continues to lead) to different behaviours and expectations from customers and potential customers.

People Do Online Research BEFORE they Contact You

Recent research has shown that 89% of online consumers will search for information before making a purchase decision. This is why your company has to rank high in the search engine results.

Example: During a recent vacation on New Zealand's south island, we decided to skip a certain town (in which we had made an accommodation reservation) and rather go in a different direction. So we went into a coffee shop, and while we waited for our coffee I searched for, found and contacted a B&B in a different town -- all this from my Windows phone in a matter of minutes.

The Role of YOUR Website

More important than people searching online for services, however, is the fact that 64% of consumers will research your company by checking out your website, and they will ONLY get in contact with you if your site offers them engaging, relevant, quality content ... content that convinces them your company will provide them the best products / solutions / services.

Most Websites Are NOT Optimised for Conversions

Unfortunately, most website builders do not yet understand the changed nature of a website's raison d'être. Often, they think a flash-looking site is sufficient.

While that might have been true in the past, quality content is now much more important to the success of your website.

A Strategic Site Audit Will Highlight Your Site's Potential

Our strategic site audit report will provide you with the following:

  • A detailed analysis of your site's strengths and opportunities
  • A comparative analysis of your main competitors' sites
  • Suggestions about improvements / modifications that will increase your site's conversions

Contact us today to arrange a Strategic Site Audit of your website.

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Special Note               

How we do business has changed forever due to the internet.

In March 2013, according to I.T.U., 38% of the world population - about 2.8 bn people - use the internet.

Let us show you how your organisation can utilise the internet to its maximum potential to reach your customers!